Short Video Trends

The most popular trend right now is short-form video, which will only become more important in marketing by 2025. Trends are being driven by TikTok, Instagram Reels, and YouTube Shorts, and marketers are searching for fresh approaches to quickly capture viewers’ attention. Let’s examine the major developments that are on the horizon.

Personalized content

People like to watch short clips that immediately address their needs. Content is becoming more tailored and algorithms are becoming more intelligent. Consider a cosmetics advertisement that adjusts to the user’s tastes by examining their past viewing behavior.

Marketing advice: make films that cater to your audience’s wants and interests by using data about them. Personalization is essential, not only a fad.

Interactive videos

Interactivity is not only a trend, but also a way to retain attention. Videos with gamification elements, selection buttons, and the ability to influence the development of the plot are becoming a hit. Platforms like Instagram are already testing such features, and users are actively involved in the process.

For example, clothing brands can create videos where the viewer chooses a style or color of a product and sees the result in real time.

Ultra-short videos (6-10 seconds)

User attention spans continue to decline, and 6-second videos are becoming the new standard. Such videos are ideal for advertising, where you need to quickly convey a key message.

Use simple programs such as MKV editor Windows to quickly edit and optimize your short videos.

The “behind the scenes” effect

Viewers appreciate sincerity and accessibility. Videos that show the process of creating a product or the daily life of a company are more trustworthy than perfectly directed content.

Example: Starbucks actively uses such videos to talk about coffee growing and caring for farmers.

Vertical format is the standard

Vertical videos have taken over the world. According to Yans, 90% of vertical videos have a higher watch completion rate compared to horizontal ones.. This means that horizontal videos are gradually becoming a thing of the past.

Adapt all video content to the vertical format to meet audience expectations.

AI-generated content

With the advent of powerful AI tools like ChatGPT and DALL-E, the video creation process is simplified. Brands can generate scripts, visuals, and even animations with minimal effort.

Marketers use AI to test multiple video variations and choose the most effective.

Micro-influencers and UGC

User-generated content (UGC) continues to gain popularity. Engaging micro-influencers with local and niche audiences helps brands create more genuine and personalized content. 

Example: Clothing brands work with micro-influencers to create their own “looks” with the company’s products.

Eco-friendly content

Sustainability is becoming increasingly important to the audience. Videos showing sustainable production, care for nature, and social responsibility are gaining more and more views.

Tip: Focus on your contribution to the environment to strengthen audience loyalty.

AR and VR in short videos

Augmented and virtual reality open up new horizons for marketing. With AR, brands can create interactive filters and effects, and VR immerses users in completely virtual worlds.

Use case: IKEA is already using AR to demonstrate how furniture will look in the buyer’s home.

Videos with a strong emphasis on emotion

Emotional content is a key way to resonate with your audience. People want to see inspiring, touching, or funny videos that evoke strong feelings. This trend is especially relevant for brands that want to create a deep connection with their customers.

Include storytelling elements and emotional scenes to make your videos memorable for viewers.

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Final say

Short videos are a powerful tool that continues to evolve. Follow trends, experiment with formats, and don’t be afraid to innovate. Remember that the main thing is to understand your audience and create content that is truly interesting to them.

If you want to get the most out of your short videos, use modern tools like mkv editor for windows to make the creation process simple and efficient. What short video trends have you already implemented into your strategy?